The "Land in the Mountains", as Tyrol was still known in the Middle Ages, is an El Dorado for winter sports fans and lovers of the mountains. The Olympic Games in Innsbruck, the Ski World Championships in St. Anton am Arlberg, the Hahnenkamm Races in  Kitzbühel and the Air & Style Snowboard Contest in Seefeld were and are some of our major wintertime highlights.  Countless climbing and hiking routes, farm and arts & crafts museums, idyllic village life, the Crystal Worlds in Wattens and the Innsbruck Summer of Dance, guarantee that your Tyrolean vacation will be an experience to remember.

From a tourism perspective, Tyrol consists of 36 regions, each one of which boasts its own very unique natural or cultural feature, be that a mountain, a lake or a town. From A to Z – from the Achensee to the Zugspitze – each special highlight of our province is right where it belongs: in the midst of its very own region.